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Viewership to Ad-Supported Cable in Wired Cable Homes Continues to Set Record Levels (2Q05 Analysis)

Year round top notch Ad-Supported Cable programming continues to drive record viewership levels in Second Quarter 2005 throughout the day. The wide variety of programming - specific to each viewer's passion - continues to draw more and more viewers this quarter as key dayparts experienced impressive gains.

Key highlights for 2Q05:

• Total Day saw an increase in delivery of +801,000 from 2Q04.
• Primetime is averaging 27,348,000 viewers; an increase of +883,000 from 2Q04.
• Daytime continued its steady increase in viewership with delivery increasing by 216,000 HHs from same period last year.
• Early Fringe saw an increase in delivery of over one million from same period last year to 19,301,000.
• Late Night viewing increased by 952,000 HHs. From 2Q00, delivery has increased an astonishing 5.9 million (47%).
• Weekend daypart has seen a tremendous increase in delivery from 2Q04; an increase of almost 1.3 million HHs.

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Source: Nielsen custom study for CAB of Ad-Supported Cable delivery in wired cable homes.

*Total Ad-Supported Cable: Tuning to any national or local ad-supported cable network (includes national cable networks, ad supported regional channels and ad-supported local cable origination channels.)

**Any Wired Cable: homes capable of receiving cable network programming via a hard wire to the home (includes wired cable homes that also subscribe to Alternate Delivery Systems (ADS), i.e. DBS, SMATV, MMDS, C-Band.)

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