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Cable Sizzles This Summer Season (2005 Primetime Summer Review)

To date this summer, Ad-Supported Cable manages to capture 60% of Total TV viewing - generating a 26.8 share point gap with Broadcast. As the summer season progresses, ratings will continue to sizzle and shatter previous viewing records.

In spite of Broadcast turning to reality programming to diminish the viewership churn during the summer months, viewers continue to spend considerably more time with Ad-Supported Cable - 2.6 hours more than with the Broadcast networks. Check out summer audience migration...

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