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1Q '05 TV Market Share for Three Mediums

National Total Television advertising revenues grew 8.5%, up $836.6 Million from $9.8 Billion in 1Q '04 to $10.7 Billion in 1Q '05.

TELEVISION ADVERTISING REVENUES

	1Q '05 $(000)	1Q '04 ($000)	CHANGE (%)	$ CHANGE ($000)
Broadcast TV	$6,121,314.50	$5,872,315.60	4.20%	$248,998.90
Share %	57.30%	59.70%	-2.40%
Syndicated TV	$987,594.90	$947,801.60	4.20%	$39,793.40
Share %	9.20%	9.60%	-0.40%
Cable TV	$3,568,915.90	$3,021,086.90	18.10%	$547,828.90
Share %	33.40%	30.70%	2.70%
Grand Total	$10,677,825.30	$9,841,204.10	8.50%	$836,621.20

Cable Ad Revenues increased 18.1%, up $547.8 Million from $3.0 Billion last year to $3.6 Billion this year. Broadcast revenues earned an increase of 4.2%, up $249.0 Million from $5.9 Billion in 1Q '04 to $6.1 Billion in 1Q '05. Lastly, Syndication revenues also grew 4.2%, up $39.8 Million from last year's $947.8 Million to $987.6 Million this year.

Source: CAB compilation of strADegy Data