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The Local People Meter - The Game Changer

The Local People Meter which provides continuous demographic information overnight is being introduced into the Top 10 local markets by 2006. Increased sample size coupled with a single measure for households and demographics will result in more stable viewing estimates.

With the onset of LPM's, redistribution of TV viewing is inevitable as the new measurement service provides a better representation of who is watching what.

Check out the following presentation as it clearly demonstrates viewers migration to Ad-Supported Cable in droves.

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