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Ad-Supported Cable's Highlights & Milestones (Primetime & Total Day)

Consumers believe in the power of Cable with its multitude of branded networks addressing every viewer’s passion – be it sports, news, movies, music, reality programming, children’s programming or lifestyle fare. With cable networks continuous investment into its programming, its no surprise that records continue to be set in both Primetime and Total Day. Week 49 of the 04/05 Broadcast Season shattered prior records as Ad-Supported Cable captured 63% of total TV viewing in Primetime.

As Cable continues to deliver top notch programming and puts consumers in control by offering them a range of flexible options to serve their entertainment and information needs, there is no question that Cable will continue to flourish in the coming years.

For the most recent Ad-Supported Cable Highlights & Milestones on a weekly, monthly, quarterly , and season basis please view the attached PowerPoint decks below:

Download Ad Supported Cable's Highlights & Milestones: Primetime PowerPoint

Download Ad Supported Cable's Highlights & Milestones: Total Day PowerPoint

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