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4Q '04 Top 50 Cable Advertisers

TOP 50 CABLE ADVERTISERS OF 4Q '04
$ (000)
RANK ADVERTISER 4Q '04
1 PROCTER & GAMBLE CO $168,881.6
2 TIME WARNER INC $94,815.9
3 GENERAL MOTORS CORP $77,681.8
4 SONY CORP $68,962.8
5 DAIMLERCHRYSLER AG $61,785.9
6 DELL COMPUTER CORP $59,800.3
7 GLAXOSMITHKLINE PLC $56,606.2
8 MATTEL INC $56,540.0
9 JOHNSON & JOHNSON $54,356.7
10 WALT DISNEY CO $54,329.7
11 NOVARTIS AG $49,833.7
12 PUBLIC SERVICE ANN $46,467.8
13 GILLETTE CO $43,465.7
14 FORD MOTOR CO $41,767.8
15 NATIONAL AMUSEMENTS INC $37,721.2
16 GE GENERAL ELECTRIC CO $34,948.1
17 PFIZER INC $34,778.1
18 CAPITAL ONE FINANCIAL CORP $33,606.4
19 US GOVT $33,548.0
20 HASBRO INC $33,247.8
21 ALTRIA GROUP INC $31,425.6
22 CAMPBELL SOUP CO $30,998.1
23 HONDA MOTOR CO LTD $30,290.1
24 SEARS ROEBUCK & CO $29,888.4
25 GENERAL MILLS INC $29,741.8
26 YUM BRANDS INC $29,314.1
27 SBC COMMUNICATIONS INC $28,844.3
28 NEWS CORP LTD $27,775.6
29 PETMED EXPRESS INC $25,811.5
30 VERIZON COMMUNICATIONS INC $24,584.0
31 AMERICAN EXPRESS CO $23,956.9
32 SC JOHNSON & SON INC $23,865.1
33 ROYAL PHILIPS ELECTRONICS NV $22,820.2
34 HOME DEPOT INC $22,524.1
35 SARA LEE CORP $22,160.7
36 WAL-MART STORES INC $21,764.7
37 PEOPLEPC INC $21,743.6
38 BOWFLEX INC $21,444.4
39 TOYOTA MOTOR CORP $21,417.9
40 CITIGROUP INC $21112.19
41 NISSAN MOTOR CO LTD $20,856.2
42 ASTRAZENECA PLC $20,782.7
43 PROGRESSIVE CORP $20,682.1
44 HEWLETT-PACKARD CO $20,625.4
45 HYUNDAI CORP $20,413.1
46 PEPSICO INC $20,220.0
47 MCDONALDS CORP $19,535.2
48 VISA USA INC $18457.72
49 DIAGEO PLC $18,264.9
50 MICROSOFT CORP $17,371.6

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