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OneTVWorld 20 Week Report (2004/05 Season)

In 2004, advertisers and agencies re-ordered the Upfront television marketplace by turning to Cable first and increasing its dollar volume (+17%) versus the 2003 Upfront, while holding the volume flat for Broadcast.

This special OneTVWorld 20 Week report closely analyzes nearly every moving part of the current TV season's first twenty weeks. The results mandate another challenge to every legacy mindset the industry has about Cable and Broadcast, including putting nth-degree pressure on the dynamic of paying ever-more money for ever-less ratings.

With television viewers irrevocably in control of the One TV World that is the 2004/05 season, how did Cable and Broadcast ratings perform so far? See for yourself by viewing the report below:

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