 |
Dear Colleagues, Last year you re-ordered the Upfront television marketplace. You turned to Cable first and increased its dollar volume (+17%) versus the previous Upfront, while you held volume flat for Broadcast. With television viewers irrevocably in control of the One TV World that is the 2004/05 season, how did Cable and Broadcast ratings perform so far? |
|
As you will see in the OneTVWorld 20 Week report linked to at the end of this letter, we've interrogated nearly every moving part of the current TV season's first twenty weeks.
The results mandate another challenge to every legacy mindset the industry has about Cable and Broadcast, including putting nth-degree pressure on the dynamic of paying ever-more money for ever-less ratings.
We felt the high volume of phone and e-mail requests for current data, combined with the remarkable upsurge in recent data downloads from our onetvworld.org web site necessitated the electronic distribution of this report.
If you have any questions of us after reading the report below let us know via return e-mail.
We look forward to seeing you in person shortly.
All the best,
Sean Cunningham
|
|
 |
