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Ad-Supported Cable Reach Is Higher Than Broadcast Affiliate Reach

The days of Broadcast being the sole broad reach medium are long gone. In today's One TV World, Cable has leveled the reach playing field. This chart demonstrates Cable's ability to be used as a broad reach medium.

Source: (top chart) NHI Quarterly NTAR; 2003/04 weekly % cume within cable plus universe.

Source (bottom chart) CAB analysis of Nielsen Galaxy (Official Seasons).

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