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Facts and Figures About the African American Market
POPULATION: |
|
Census 2000 |
2003 Update |
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34,658,190 |
36,256,546 |
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AVG.HOUSEHOLD INCOME LEVEL: |
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$33,739 |
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BUYING POWER: |
|
2003 |
2008 |
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$687.7 Billion |
921.3 Billion (Projected) +34% |
AFRICAN-AMERICAN TELEVISION STATS: |
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Total TV |
Cable Plus |
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Month/Year |
AA Based on Total TV HHs |
AA Cable Plus Subscribers Based on Total AA TV HHs |
|
% |
AA(000) |
% |
AA(000) |
2001 |
10.6 |
10,833,200 |
75.4% |
8,168,233 |
2002 |
12.1 |
12,765,500 |
75.2% |
9,599,656 |
2003 |
12.6 |
13,444,200 |
77.6% |
10,432,699 |
2004 |
12.9 |
13,983,600 |
78.4% |
10,963,142 |
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AFRICAN AMERICAN CABLE PENETRATION BY HOUSEHOLD SET INFORMATION: |
Month/Year |
Analog Cable |
Digital Cable |
ADS |
2002 |
44.2% |
20.3% |
10.4% |
2003 |
41.0% |
25.3% |
11.8% |
2004 |
38.0% |
27.2% |
13.7% |
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AFRICAN-AMERICANS WATCH MORE TELEVISION: |
75:4 Household Hours Per Week |
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|
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43:14 Personal Hours |
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Growth |
2003 |
2004 |
Total Persons Trend |
10.8% |
43:14 |
41:13 |
Women 18+ |
8.4% |
49:41 |
47:54 |
Men 18+ |
11.0% |
43:55 |
42:46 |
Teens 12-17 |
12.5% |
35:16 |
30:14 |
Children 2-11 |
14.2% |
32:48 |
30:52 |
Source: Nielsen Media Research; UGA Selig Center
Did You Know? When African American is used as an adjective (i.e. African-American females, consumers, etc.) it should be hyphenated. When used as a noun, there is no hyphen.
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