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'03/'04 TV Market Share For Three Mediums

National Television advertising revenues increased 13.3%, up $4.9 Billion from $36.5 Billion in '02/'03 to $41.3 Billion in the '03/'04 Television Season.

TELEVISION ADVERTISING REVENUES
	'03/'04 (000)	'02/'03 (000)	Growth %	$ Growth (000)
Broadcast TV	$23,298,193.1	$20,874,557.0	11.6%	$2,423,636.1
Share %	56.4%	57.2%	-0.9%
Syndicated TV	$3,823,279.4	$3,294,520.7	16.0%	$528,758.7
Share %	9.3%	9.0%	0.2%
Cable TV	$14,194,093.4	$12,294,569.0	15.5%	$1,899,524.3
Share %	34.4%	33.7%	0.6%
Grand Total	$41,315,565.9	$36,463,646.8	13.3%	$4,851,919.1

Cable earned a significant $1.9 Billion ad revenue increase, up 15.5% from $12.3 Billion last year to $14.2 Billion this year.

Broadcast revenues increased by 11%, up $2.4 Billion from $20.9 Billion in '02/'03 to $23.3 Billion in the ’03/’04 Television Season.

Syndication revenues rose 16.0%, up $528.8 Million from last year’s $3.3 Billion to this year’s $3.8 Billion.

Source: CAB compilation of strADegy Data.