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Week 9 of the 2004/05 Season (11/15/04-11/21/04)

Primetime:

During the 9th week of the 2004/2005 Broadcast Season, Cable captured 51.7% of total TV viewing and outperformed the Broadcast 7-nets by 5.1 share points. Compared to last year, Cable’s ratings grew by 2.3 points to end at 32.5. Ad-Supported Cable’s delivery grew by 2.8 million homes. Broadcast experienced declines in across all audience measures.

Week after week Ad-Supported Cable continues to command a 31.6 rating, up 2.4 points from last year. Delivery is averaging 34.6 million homes, a solid increase of 2.9 million from year ago. Ad-Supported Cable continues to command 50.5% of total TV viewing this Fourth Quarter 2004. Broadcast continues to trail as it only captures 46.9% of total TV viewing. Compared to year ago, Cable experienced healthy gains whereas Broadcast levels have fallen considerably.

Ad-Supported cable is off to a great start for the 2004/05 Broadcast Season. Delivery is averaging 34.6 million homes, up 2.9 million from last year and ratings have increased 2.3 to end at 31.5. Cable is demanding more than half of total TV viewing to date this season, with Broadcast falling 3.7 share points behind Cable.

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Total Day:

Ad-Supported Cable delivered 20.3 million homes in the 9th week of the 04/05 Season, representing an increase of 1.7 million viewers from last year on a Total Day basis. Cable’s household ratings were up by 1.4 points from last year to end at 18.5 and the share was up by 3.6 points to end at 53.4. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a solid 15.8 points. The Broadcast Networks saw a decrease in all audience measures.

Cable, to date, in the fourth quarter, has a very strong lead over the broadcast networks. It ended with a 52.9 share, 15.0 points above Broadcast’s level. Ratings increased by 1.4 to end at 18.1, and share increased 3.3 points from last year. The Broadcast Networks have experienced decreases in all audience measures.

For this season, Cable rose to 19.8 million homes, up 1.8 million homes from last year. Cable’s ratings increased by 1.4 points to end at 18.0 and its share rose to 53.0, an increase of 3.4 points from last year. The Broadcast Networks experienced losses across all audience measures.

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Source: Nielsen Galaxy.