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Ad-Supported Cable in Wired Cable Homes Continues To Set Record Levels

Quarter after quarter, year after year, Ad-Supported Cable continues to experience healthy delivery gains in wired cable homes and achieves its highest levels to date in Third Quarter 2004 within key dayparts. On a Total Day basis, Ad-Supported Cable average audience delivery grew an impressive 566,000 homes from 3Q03 to reach a record level – 15.7 million. Primetime experienced an even larger increase as Ad Supported Cable delivery jumped 704,000 homes from same period year ago to 27.6 million households. And viewers flocked to Ad-Supported Cable in droves during Late Night to catch their favorite programming as delivery grew more than a whopping million homes from 3Q03 – largest increase this quarter.

Ad-Supported Cable in wired cable homes has continued to experience healthy quarterly gains in spite of ADS growth. The average delivery of Ad Supported Cable in wired cable homes, in fact, has increased by several million homes in key dayparts over the years by attracting viewers of all ages with its top of the line edgy programming. Ad-Supported Cable performs exceptionally well all through-out the year, especially during the summer months as delivery heats up.

Source: Nielsen custom study for CAB of Ad-Supported Cable delivery in wired cable homes.

*Total Ad-Supported Cable: Tuning to any national or local ad-supported cable network (includes national cable networks, ad supported regional channels and ad-supported local cable origination channels.)

**Any Wired Cable: homes capable of receiving cable network programming via a hard wire to the home (includes wired cable homes that also subscribe to Alternate Delivery Systems (ADS), i.e. DBS, SMATV, MMDS, C-Band.)

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