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Week 6 of the 2004/05 Season (10/25/04-10/31/04)

Primetime:

During the 6th week of the 2004/2005 Broadcast Season, Cable captured 49.9% of total TV viewing and outperformed the Broadcast 7-nets by 1.5 share points. Compared to last year, Cable's ratings grew by 1.0 point to end at 30.9. Ad-Supported Cable's delivery grew by 1.5 million homes. Broadcast experienced gains in delivery and ratings, and saw a decline in share.

Week after week Ad-Supported Cable continues to command a 30.9 rating, up 2.2 points from last year. Delivery is averaging 33.8 million homes, a solid increase of 2.7 million from year ago. Ad-Supported Cable continues to command 49.7% of total TV viewing this Fourth Quarter 2004. Broadcast continues to trail as it only captures 47.3% of total TV viewing. Compared to year ago, Cable experienced healthy gains whereas Broadcast levels have fallen considerably.

Ad-supported cable is off to a great start for the 2004/05 Broadcast Season. Delivery is averaging 33.9 million homes, up 2.7 million from last year and ratings have increased 2.1 to end at 30.9. Cable is demanding more than half of total TV viewing to date this season, with Broadcast falling 2.9 share points behind Cable.

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Total Day:

Ad-Supported Cable delivered 19.6 million homes in the 6th week of the 04/05 Season, representing an increase of 1.3 million viewers from last year on a Total Day basis. Cable's household ratings were up by 1.0 point from last year to end at 17.9 and the share was up by 2.4 points to end at 52.4. Cable's share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a solid 14.4 points. The Broadcast Networks saw a decrease in all audience measures.

Cable, to date, in the fourth quarter, has a very strong lead over the broadcast networks. It ended with a 52.5 share, 14.3 points above Broadcast’s level. Ratings increased by 1.3 to end at 17.7, and share increased 3.2 points from last year. The Broadcast Networks have experienced decreases in all audience measures.

For this season, cable rose to 19.4 million homes, up 1.6 million homes from last year. Cable's ratings increased by 1.3 points to end at 17.7 and its share rose to 52.7, an increase of 3.3 points from last year. The Broadcast Networks experienced losses across all audience measures.

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Source: Nielsen Galaxy.