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2Q '04 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 2Q ’04
All amounts are displayed in (000) |
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Rank |
Category |
2Q ’04 |
2Q ’03 |
$ Change |
% Change |
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1 |
AUTOS, AUTO ACCESS & EQUIP |
$1,195,642.1 |
$1,161,368.2 |
$34,273.9 |
3.0% |
2 |
MEDICINES & PROPRIETARY REMEDIES |
$1,180,746.4 |
$871,591.3 |
$309,155.2 |
35.5% |
3 |
RESTAURANTS |
$573,613.5 |
$560,968.8 |
$12,644.7 |
2.3% |
4 |
MEDIA & ADVERTISING |
$563,998.0 |
$479,675.9 |
$84,322.1 |
17.6% |
5 |
FINANCIAL |
$551,256.5 |
$476,814.7 |
$74,441.8 |
15.6% |
6 |
RETAIL |
$503,584.7 |
$418,764.7 |
$84,819.9 |
20.3% |
7 |
GOVT, POLITICS & ORGANIZATIONS |
$407,169.1 |
$343,640.1 |
$63,529.0 |
18.5% |
8 |
TELECOMMUNICATIONS |
$406,999.4 |
$446,490.7 |
-$39,491.3 |
-8.8% |
9 |
BEVERAGES |
$363,198.9 |
$350,924.4 |
$12,274.5 |
3.5% |
10 |
PERSONAL HYGIENE & HEALTH |
$347,161.0 |
$341,382.1 |
$5,778.9 |
1.7% |
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THE TOP 5 HIGHEST $ INCREASES:
All amounts are displayed in (000)
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Rank |
Category |
2Q ’04 |
’03 |
% Change |
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1 |
MEDICINES & PROPRIETARY REMEDIES |
$1,180,746.4 |
$871,591.3 |
$309,155.2 |
2 |
RETAIL |
$503,584.7 |
$418,764.7 |
$84,819.9 |
3 |
MEDIA & ADVERTISING |
$563,998.0 |
$479,675.9 |
$84,322.1 |
4 |
AUDIO & VIDEO EQUIP & SUPP |
$258,298.1 |
$174,247.4 |
$84,050.7 |
5 |
INSURANCE & REAL ESTATE |
$285,277.5 |
$202,360.2 |
$82,917.3 |
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CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 CABLE PRODUCT CATEGORIES FOR 2Q ’04
All amounts are displayed in (000) |
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Rank |
Category |
2Q ’04 |
2Q ’03 |
$ Change % Change |
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1 |
AUTO, AUTO ACCESS & EQUIP |
$384,009.1 |
$329,323.4 |
$54,685.7 |
16.6% |
2 |
MEDICINES & PROPRIETARY REMEDIES |
$295,681.1 |
$199,066.3 |
$96,614.7 |
48.5% |
3 |
FINANCIAL |
$219,952.8 |
$193,484.5 |
$26,468.3 |
13.7% |
4 |
RETAIL |
$188,106.2 |
$136,845.0 |
$51,261.2 |
37.5% |
5 |
MEDIA & ADVERTISING |
$164,002.1 |
$144,865.4 |
$19,136.7 |
13.2% |
6 |
RESTAURANTS |
$152,192.0 |
$132,688.2 |
$19,503.7 |
14.7% |
6 |
PUBLIC TRAN, HOTELS & RESORTS |
$149,236.4 |
$137,216.8 |
$12,019.6 |
8.8% |
8 |
TELECOMMUNICATIONS |
$130,622.6 |
$145,970.5 |
-$15,347.9 |
-10.5% |
9 |
BEVERAGES |
$121,722.2 |
$102,932.9 |
$18,789.3 |
18.3% |
10 |
INSURANCE & REAL ESTATE |
$113,875.8 |
$86,253.8 |
$27,621.9 |
32.0% |
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THE TOP 5 HIGHEST $ INCREASES:
All amounts are displayed in (000) |
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Rank |
Category |
2Q ’04 |
2Q ’03 |
$ Change % Change |
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1 |
MEDICINES & PROPRIETARY REMEDIES |
$295,681.1 |
$199,066.3 |
$96,614.7 |
48.5% |
2 |
AUTO, AUTO ACCESS & EQUIP |
$384,009.1 |
$329,323.4 |
$54,685.7 |
16.6% |
3 |
RETAIL |
$188,106.2 |
$136,845.0 |
$51,261.2 |
37.5% |
4 |
GOVT, POLITICS & ORGANIZATIONS |
$84,989.6 |
$54,297.9 |
$30,691.7 |
56.5% |
5 |
DAIRY PRODUCE, MEAT & BAKED GDS |
$93,904.6 |
$64,381.0 |
$29,523.5 |
45.9% |
Source: CAB compilation of strADegy Data
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