National Television advertising revenues increased 11.7%, up $1.1 Billion from $9.6 Billion in 2Q ’03 to $10.8 Billion in 2Q ’04. |
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TELEVISION ADVERTISING REVENUES |
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2Q ’04 (000) |
2Q ’03 (000) |
Growth % |
$ Growth (000) |
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Broadcast TV |
$5,828,426.4 |
$5,511,709.7 |
5.7% |
$316,716.7 |
Share % |
54.1% |
57.2% |
3.1% |
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Syndicated TV |
$977,125.2 |
$825,461.1 |
18.4% |
$151,664.2 |
Share % |
9.1% |
8.6% |
0.5% |
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Cable TV |
$3,967,785.1 |
$3,307,077.5 |
20.0% |
$660,707.6 |
Share % |
36.8% |
34.3% |
2.5% |
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Grand Total |
$10,773,336.8 |
$9,644,248.3 |
11.7% |
$1,129,088.5 |
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Cable earned a significant 20.0% ad revenue increase, up $660.7 Million from $3.3 Billion last year to $4.0 Billion this year. Broadcast revenues increased by 5.7%, up $316.7 Million from $5.5 Billion in 2Q ’03 to $5.8 Billion in 2Q ’04. Syndication revenues rose 18.4%, up $151.7 Million from last year’s $825.5 Million to this year’s $977.1 Million. |
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Source: CAB compilation of strADegy Data. |
NOTE: This CAB report obtained data from StrADedgy. Prior reports were based on AdSPender. Both StrADedgy and AdSpender are owned by CMR. |
The difference in the two databases is simply that StrADegy includes all advertiser spending, unlike AdSpender which excluded those spending less than $250,000. This accounts for the minor differences between figures for 2Q ’03 in this report and those of last year’s report. |
