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Week 2 of the 2004/05 Season (9/27/04-10/3/04)

Primetime:

During the 2nd week of the 2004/2005 Broadcast Season, Cable captured 52.2% of total TV viewing and outperformed Broadcast 7-nets by 10.3 share points. Compared to last year, Cable’s delivery grew by 3.0 million homes and its rating jumped 2.3 points. Broadcast conversely experienced substantial losses across all audience measures. This was partly due to the Presidential debate between George Bush and John Kerry not being counted as programming minutes.

Ad-supported cable is off to a great start for the 2004/05 Broadcast Season. Delivery is averaging 34.7 million, up 3.0 million from last year and ratings have increased 2.4 to end at 31.7. Cable is demanding more than half of total TV viewing to date this season. In addition, Cable continues to outpace Broadcast week after week and on a season basis Broadcast continues to fall 7.8 share points behind Cable.

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Total Day:

Ad-Supported Cable delivered 19.3 million homes in the 2nd week of the 04/05 Season, representing an increase of 1.3 million viewers from last year on a Total Day basis. Cable’s household ratings were up by 1.0 point from last year to end at 17.6 and the share was up by 3.1 points to end at 53.3. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a solid 16.4 points. The Broadcast Networks saw a decrease in all audience measures.

For this season, cable rose to 19.3 million homes, up 1.4 million homes from last year. Cable’s ratings increased by 1.1 points to end at 17.6 and its share rose to 53.6, an increase of 3.5 points from last year. The broadcast networks experienced losses across all audience measures.

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Source: Nielsen Galaxy.