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Week 1 of the 2004/05 Season (9/20/04-9/26/04)

Primetime:

Third Quarter 2004 was a record quarter for Ad-Supported Cable. It commanded a record 56.5% of total TV viewing this Third Quarter 2004. Cable’s 34.8 million delivery and 32.0 rating were also records. Broadcast on the other hand continued to struggle with its reality programming as it only captured 37.5% of total TV viewing. Compared to year ago, Cable experienced healthy gains whereas Broadcast had a gain in delivery but decreases in ratings and shares.

During the 1st week of the 2004/2005 Broadcast Season, Cable captured 52.0% of total TV viewing and outperformed Broadcast 7-nets by 5.4 share points. Compared to last year, Cable’s delivery grew 3.0 million homes and its rating jumped 2.4 points. Broadcast conversely experienced losses across all audience measures.

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Total Day:

Cable, for the third quarter, had a very strong lead over the broadcast networks. It ended with a record high 56.2 share, 22.6 points above Broadcast’s level. Delivery increased by 1.7 million to a record 19.9 million. Ratings increased by 1.3 to end at a record 18.3, and share increased 2.8 points from last year. The Broadcast Networks experienced an increase in delivery, ratings remained constant and share decreased.

Ad-Supported Cable delivered 19.3 million homes in the 1st week of the 04/05 Season, representing an increase of 1.4 million viewers from last year on a Total Day basis. Cable’s household ratings were up by 1.1 points from last year to end at 17.6 and the share was up by 3.9 points to end at 53.9. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a solid 17.1 points. The Broadcast networks saw a decrease in all audience measures.

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Source: Nielsen Galaxy.