Where You Are: Home > CAB Research > Research Snapshots > Wired Cable Growth

Ad Supported Cable Viewing Levels On The Rise in Wired Cable Homes

Viewing levels to Ad Supported Cable in Wired Cable Homes continue to grow and set records year after year. The average delivery of Ad-Supported Cable in wired cable homes has seen a continued increase for the first six months of 2004 among key dayparts: Primetime and Late Night.

During Primetime, for 2004, viewing to ad-supported cable in wired cable homes had an average delivery of 26,753,000. This represents an increase of over 500,000 from same period 2003. The late-night daypart also experienced a continued growth over the past couple of years. From 2003 to 2004, ad-supported cable has seen average viewing increase by 440,500.

Ad Supported Cable Delivery In Wired Cable Homes During Primetime Continued To Experience Healthy Gains in First Half of 2004

Ad Supported Cable Average Delivery In Wired Cable Homes
M-Su 8-11P
(In Millions)

Source: Nielsen Custom Study. Jan-June of each year.

* Ad-Supported Cable: Tuning* to any national or local ad-supported cable network (includes individually reported Nielsen Media national cable network clients, non-client national cable networks, ad supported regional channels and ad-supported local cable origination channels).

*All tuning reported on Dual Feed basis.

** Homes capable of receiving cable network programming via a hard wire to the home (includes wired cable homes that also subscribe to Alternate Delivery Systems (ADS), i.e. DBS, SMATV, MMDS, C-Band).

The viewing to ad-supported cable in wired cable homes has seen increases not only from last year to this year but over the past several years. In primetime, from 2000 to 2004, average delivery has increased by 6,379,500 to 20,373,500. During late night, from 2000 to 2004, average delivery has increased by 4,978,500. The wide variety of programming available on ad-supported cable is proving to be an attractive option in wired cable homes.

Ad Supported Cable Delivery In Wired Cable Homes In Late Night Continued To Grow In 2004

Ad Supported Cable Average Delivery In Wired Cable Homes
M-Fr 11:30pm-1am
(In Millions)

Source: Nielsen Custom Study. Jan-June of each year.

* Ad-Supported Cable: Tuning* to any national or local ad-supported cable network (includes individually reported Nielsen Media national cable network clients, non-client national cable networks, ad supported regional channels and ad-supported local cable origination channels).

*All tuning reported on Dual Feed basis.

** Homes capable of receiving cable network programming via a hard wire to the home (includes wired cable homes that also subscribe to Alternate Delivery Systems (ADS), i.e. DBS, SMATV, MMDS, C-Band).

Top of Page