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Affluent Population: 2004 – The Extremely Valuable Marketing Target
The affluent population ($75K+) represents 25% of the total household population and comprise more than half of all U.S. household income.
Affluent households spend an average twenty five hours (25) a week watching TV, most of it with Cable.
Check the following presentation to see how this elite population is an extremely valuable marketing segment.
Download Affluent Population: 2004 Presentation PDF
Source: Mendelsohn Survey 2003
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