Where You Are: Home > CAB Research > 2004 Cable TV Facts

Newspaper Readership vs. Ad Exposure

This chart shows just how few people are actually exposed to newspaper ads.

Source: MRI Doublebase 2003. Exposure based on daily newspaper section that is "read or looked at."

NOTE: To incorporate these charts into your own presentations and sales pitches, right-click on the picture with your mouse and choose "Save Picture As..." (if using Internet Explorer) or "Save Image As..." (if using Mozilla/Netscape).

Back to Chart Index