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Cable Reaches Kids

Cable has overwhelmed the competition in the delivery of kids 2-11. This chart dramatizes cable's overwhelming growth in the past ten years.

Source: CAB analysis of Nielsen Galaxy data.

Kids love cable and this chart shows how easy it is to reach kids with ad-supported cable TV.

Source: CAB special analysis of Nielsen NHI reach data; May, 1990. Spots scheduled from 7am-8pm on kid cable programming only.

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