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Cable's Percent Of Total TV Impressions Has Grown Exponentially Over The Years, Surpassing Broadcast

This chart demonstrates how ad-supported cable TV comprises more than half of total TV ad impressions for equivalent :30s spots – experiencing exponential growth year after year. Conversely, broadcasts' ad impressions continue to erode, down 9 percentage points from five years ago.

Source: CMR's StrADegy; Equivalized :30s; Total Day.

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