Where You Are: Home > CAB Research > 2004 Cable TV Facts

Total Wired Cable Household Income Reaches $4.9 Trillion

Broadcast may be known for its broad reach, but within the cable universe, ad-supported cable reach is second to none. This chart illustrates the concentration of wealth within the wired cable universe.

Source: MRI Doublebase 2003. Income distribution based on MRI cable income index applied to 68.5% Nielsen wired cable penetration estimate. Total aggregate income for wired cable baed on average household income of $66,750 multiplied by 73,205,000 wired cable homes; total aggregate income for non-cable homes based on average household income of $55,313 multiplied by 33,637,000 non-cable homes.

NOTE: To incorporate these charts into your own presentations and sales pitches, right-click on the picture with your mouse and choose "Save Picture As..." (if using Internet Explorer) or "Save Image As..." (if using Mozilla/Netscape).

Back to Chart Index