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Why TV? (A Comparison of Time Spent with Each Medium Across an Array of Categories)

Use the charts in this presentation to convince advertisers why Television is the most effective medium in reaching their targets. Adults 18-49 spend half of their entertainment time with TV followed by radio (27%).

No matter if you're young or old - black or white - professional or blue collar, Television is the right targeting medium in reaching both young children and older adults as they spend practically half of their time unwinding in front of the tube.

Among other things, this presentation helps answer questions like "What are heavy fast food users and auto purchasers doing with their time?" and "Where can you reach them?"

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