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4Q '03 Top TV and Cable Product Categories vs. Year Ago
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 4Q '03 |
All amounts are displayed in (000) |
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Rank |
Category |
4Q '03 |
4Q '02 |
$ Change |
% Change |
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1 |
MEDICINES & PROPRIETARY REMEDIES |
$988,219.5 |
$700,027.2 |
$288,192.3 |
41.2% |
2 |
AUTOS, AUTO ACCESS & EQUIP |
$973,262.2 |
$1,096,916.7 |
-$123,654.5 |
-11.3% |
3 |
RETAIL |
$780,894.3 |
$670,442.3 |
$110,452.0 |
16.5% |
4 |
MEDIA & ADVERTISING |
$610,333.1 |
$514,843.2 |
$95,489.9 |
18.5% |
5 |
FINANCIAL |
$594,960.3 |
$532,832.4 |
$62,127.9 |
11.7% |
6 |
RESTAURANTS |
$525,890.0 |
$472,128.0 |
$53,762.0 |
11.4% |
7 |
TELECOMMUNICATIONS |
$504,954.0 |
$442,074.0 |
$62,880.1 |
14.2% |
8 |
GAMES, TOYS & HOBBYCRAFT |
$478,580.9 |
$416,371.1 |
$62,209.9 |
14.9% |
9 |
GOVT, POLITICS & ORGANIZATIONS |
$368,593.3 |
$366,100.8 |
$2,492.5 |
0.7% |
10 |
AUDIO & VIDEO EQUIPMENT & SUPPLIES |
$364,390.1 |
$304,056.0 |
$60,334.1 |
19.8% |
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THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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Rank |
Category |
4Q '03 |
4Q '02 |
$ Change |
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1 |
MEDICINES & PROPRIETARY REMEDIES |
$988,219.5 |
$700,027.2 |
$288,192.3 |
2 |
RETAIL |
$780,894.3 |
$670,442.3 |
$110,452.0 |
3 |
MEDIA & ADVERTISING |
$610,333.1 |
$514,843.2 |
$95,489.9 |
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4 |
TELECOMMUNICATIONS |
$504,954.0 |
$442,074.0 |
$62,880.1 |
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5 |
GAMES, TOYS & HOBBYCRAFT |
$478,580.9 |
$416,371.1 |
$62,209.9 |
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CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 CABLE PRODUCT CATEGORIES FOR 4Q '03 |
All amounts are displayed in (000) |
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Rank |
Category |
4Q '03 |
4Q '02 |
$ Change |
% Change |
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1 |
GAMES, TOYS & HOBBYCRAFT |
$256,276.7 |
$213,262.5 |
$43,014.2 |
20.2% |
2 |
AUTO, AUTO ACCESS & EQUIP |
$253,756.5 |
$271,125.0 |
-$17,368.6 |
-6.4% |
3 |
RETAIL |
$233,930.5 |
$153,458.8 |
$80,471.7 |
52.4% |
4 |
MEDICINES & PROPRIETARY REMEDIES |
$232,759.9 |
$165,846.4 |
$66,913.5 |
40.3% |
5 |
FINANCIAL |
$227,522.1 |
$207,141.7 |
$20,380.3 |
9.8% |
6 |
MEDIA & ADVERTISING |
$158,816.9 |
$146,349.3 |
$12,467.6 |
8.5% |
7 |
TELECOMMUNICATIONS |
$150,722.0 |
$131,719.2 |
$19,002.8 |
14.4% |
8 |
AUDIO & VIDEO EQUIP & SUPP |
$149,145.2 |
$98,976.3 |
$50,169.0 |
50.7% |
9 |
RESTAURANTS |
$110,795.9 |
$100,539.6 |
$10,256.3 |
10.2% |
10 |
COMPUTERS, SOFTWARE, INTERNET |
$108,283.3 |
$124,964.5 |
-$16,681.2 |
-13.3% |
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THE TOP 5 HIGHEST $ INCREASES: |
All amounts are displayed in (000) |
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Rank |
Category |
4Q '03 |
4Q '02 |
$ Change |
% Change |
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1 |
RETAIL |
$233,930.5 |
$153,458.8 |
$80,471.7 |
52.4% |
2 |
MEDICINES & PROPRIETARY REMEDIES |
$232,759.9 |
$165,846.4 |
$66,913.5 |
40.3% |
3 |
AUDIO & VIDEO EQUIP & SUPP |
$149,145.2 |
$98,976.3 |
$50,169.0 |
50.7% |
4 |
GAMES, TOYS & HOBBYCRAFT |
$256,276.7 |
$213,262.5 |
$43,014.2 |
20.2% |
5 |
FINANCIAL |
$227,522.1 |
$207,141.7 |
$20,380.3 |
9.8% |
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PRODUCT CATEGORIES WITH CABLE INCREASES |
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Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. |
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Cable Share |
Broadcast Share |
Syndication Share |
Category |
4Q '03 |
4Q '02 |
+ |
4Q '03 |
4Q '02 |
- |
4Q '03 |
4Q '02 |
- |
Bldg Materials, Equip & Fixtures |
61.4% |
50.1% |
+11.2% |
34.3% |
42.9% |
-8.6% |
4.4% |
7.0% |
-2.6% |
Househld Appliances/Equip/Utensils |
48.5% |
38.5% |
+10.0% |
40.3% |
48.0% |
-7.7% |
11.2% |
13.5% |
-2.3% |
Audio & Video Equipment & Supp |
40.9% |
32.6% |
+8.4% |
52.3% |
58.5% |
-6.2% |
6.8% |
8.9% |
-2.1% |
Personal Hygiene & Health |
28.6% |
24.7% |
+3.9% |
54.8% |
59.1% |
-4.3% |
16.6% |
16.2% |
0.4% |
Games, Toys & Hobbycraft |
53.5% |
51.2% |
+2.3% |
39.3% |
41.8% |
-2.6% |
7.2% |
6.9% |
0.2% |
Beverages |
25.9% |
23.7% |
+2.2% |
66.7% |
66.8% |
-0.1% |
7.4% |
9.5% |
-2.1% |
Auto, Auto Access & Equipment |
26.1% |
24.7% |
+1.4% |
71.3% |
72.0% |
-0.7% |
2.7% |
3.3% |
-0.6% |
Source: CAB compilation of strADegy Data
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