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4Q '03 Top 20 Cable Advertiser Gainers
CABLE ADVERTISER INCREASES |
4Q '03 vs 4Q '02 |
$(000) |
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ADVERTISER |
|
4Q '03 |
4Q '02 |
$ Change |
+/- % |
PROCTER & GAMBLE CO |
$158,284.7 |
$118,564.8 |
$39,719.9 |
33.5% |
GLAXOSMITHKLINE PLC |
$58,378.1 |
$33,550.5 |
$24,827.6 |
74.0% |
VIVENDI UNIVERSAL SA |
$40,925.3 |
$20,163.2 |
$20,762.2 |
103.0% |
GILLETTE CO |
|
$29,436.4 |
$9,569.0 |
$19,867.5 |
207.6% |
SCOOTER STORE INC |
|
$15,829.3 |
$0.0 |
$15,829.3 |
|
NOVARTIS AG |
|
$22,379.3 |
$6,735.1 |
$15,644.3 |
232.3% |
SONY CORP |
|
$61,841.4 |
$47,935.5 |
$13,905.9 |
29.0% |
WORLDCOM INC |
|
$35,725.7 |
$21,868.7 |
$13,857.0 |
63.4% |
HOME DEPOT INC |
|
$26,780.7 |
$13,258.0 |
$13,522.7 |
102.0% |
CITIGROUP INC |
|
$12,452.3 |
$2,047.4 |
$10,405.0 |
508.2% |
ALTRIA GROUP INC |
|
$30,769.9 |
$20,966.8 |
$9,803.1 |
46.8% |
BRISTOL-MYERS SQUIBB CO |
$12,728.5 |
$3,169.7 |
$9,558.8 |
301.6% |
NIKE INC |
|
$13,557.2 |
$4,561.7 |
$8,995.5 |
197.2% |
GATEWAY INC |
|
$25,884.7 |
$17,108.2 |
$8,776.5 |
51.3% |
ACTIVISION PUBLISHING INC |
$11,469.8 |
$3,231.0 |
$8,238.8 |
255.0% |
AMERICAN EXPRESS CO |
$24,766.7 |
$16,976.1 |
$7,790.6 |
45.9% |
AT&T WIRELESS SERVICES INC |
$15,200.3 |
$7,536.2 |
$7,664.1 |
101.7% |
WALT DISNEY CO |
|
$48,984.5 |
$41,545.7 |
$7,438.8 |
17.9% |
FOOT LOCKER INC |
|
$10,101.6 |
$2,669.3 |
$7,432.2 |
278.4% |
AUDIO TITLES MISC |
|
$9,835.3 |
$2,494.2 |
$7,341.1 |
294.3% |
Source: CAB compilation of strADegy data
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