This area contains periodic analyses of key marketing groups and metrics that are of interest to advertisers and their clients.
| 06/2006 | • | Ad-Supported Cable Scored a Milestone This 05/06 Official Season - Outperforming the Broadcast Seven Networks Among Adults 18-49
With the conclusion of 05/06 Official Broadcast Season, Ad-Supported Cable set a record by outperforming the Broadcast Seven among A18-49 for the first time. Ad-Supported Cable’s triumph was experienced across all measures. |
| |
| 05/2006 | • | Ad-Supported Cable Sweeps The Competition (2006 May Sweeps)
With more than two weeks into 2006 May Sweeps, Ad-Supported Cable leads the way; surpassing the Broadcast Seven Nets collective audience measures across the board. Cable’s gap with the Broadcast Seven has more than doubled this sweeps period v. last year’s spread. Advertiser’s most coveted night, Thursday, continues to be a significant battle for Broadcast with viewership down significantly. |
| |
| 04/2006 | • | Time-Shifted Viewing
Beginning in 2006 Nielsen started to measure time-shifted viewing from PVRs/DVRs in its local and national syndicated services. Follow the link to see the most recent observations. |
| |
| 03/2006 | • | Time Is Essential! (Working Women Year To Date Analysis)
Working women are an invaluable segment of consumers as they tend to be highly educated; hold high management positions; and enjoy a high disposal income. These women have deep pockets as they tend to outspend the general population across a broad spectrum of products. Despite their hectic daily schedules, these hard to reach consumers continue to find time for their desired programming. |
| |
| 02/2006 | • | Super Bowl XL - Steelers Fifth Victory!
The Steelers' 21-10 victory in the Super Bowl on Sunday was their record-tying fifth. The Steelers victory posted a 41.6% national rating - representing a 1% increase from last year’s game. During one of the most watched nights in TV, Ad-Supported Cable posted rating gains with households up +8% and A18-49 up +10%. |
| |
| 01/2006 | • | Migration - Path To Key Consumer Targets
Consumers believe in the power of Cable as viewers migrate to Ad-Supported Cable in droves. Follow the migration as it extends beyond primetime. |
| |
