This area contains information on multicultural cable viewers,
their viewing trends/preferences and the various cable networks
that offer programming specifically tailored for them.
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African-American Cable Television Landscape
With cable penetration reaching critical mass among African-American
households, this industry has a unique opportunity to effectively
service this multi-billion dollar marketplace that is routinely
ignored, or taken for granted. There are 3 cable networks: BET,
Black Family Channel (formerly MBC) and TV One - that are programmed
for this consumer's cultural, political and entertainment interests.
Learn more about these exciting networks. |
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The African-American Cable Viewer: Reaching the Viewers That Count
African American cable viewers are more upscale than broadcast
viewers. This difference is visible in their education, occupation,
income and spending habits. These consumers represent the prime
prospects that advertisers seek. Learn more about this group
and its value to advertisers. |
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The African-American Cable Viewer: A Different Kind of Viewer
African-American cable viewers are Trendsetters. Their demographic
profiles and spending patterns outpace those of African-American
viewers of broadcast. Marketers looking for upscale African-American
consumers will find them in the cable universe. Learn more about
this lucrative market segment. |
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African-American Television Viewing Trends
Cable television delivers a greater choice of viewing options
which this desirable group of viewers regularly seeks out. Over
past several years, there has been is a steady shift of viewing
from Broadcast to the expanding options found on cable. This
trend is particularly evident among African American audiences. |
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Hispanic Cable Television Landscape
The growth in Hispanic population has translated into more Hispanic
homes subscribing to cable and satellite every day, catching
the attention of top media companies in the English-language
world, which have added "en Español" to some
of their signature properties, or are developing entirely new
ones all together. Learn more about these exciting developments. |
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The Hispanic Cable Viewer: Reaching the Viewers That Count
Hispanic cable viewers are more upscale than broadcast viewers,
this follows the general market trend. This difference is visible
in their education, occupation, income and spending habits.
These consumers represent the prime prospects that advertisers
seek. Learn more about this group and its value to advertisers. |
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The Hispanic Cable Viewer: Share of Viewing to Cable by Language and Demo
The tables in this section show the shares of impressions for
both English and Spanish Language Cable by various demos for
Hispanic Cable Households, Spanish Dominant Households and Total
Hispanic Households. In other words, the percentages represent
the share of viewing to that particular language (English or
Spanish) that is to Cable. Learn more... |
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Hispanic Television Viewing Trends
"Television is the medium of choice for Hispanics, regardless
of the language they learned first" according to American
Demographics. Hispanics make media choices based on demographic
and life style considerations. Learn more about these considerations
and the trends behind them. |
