This area contains insighful facts, figures and information on
key multicultural markets.
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African
Americans Are a Heterogeneous, Not a Homogeneous Market
African Americans can be segmented in terms of their age, sex,
education, income, personality characteristics, aspirations
and lifestyle. Not realizing this fact continues to be a huge
oversight by many marketers. Many say they get it, but what
is demonstrated in marketing communications is the missed opportunity
to segment the segment. Learn more about this distinctive market
segment and the issues that matter to it. |
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Facts
and Figures About the African American Market
Check out these informative facts and figures on the African
American consumer. |
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Answering The Language Question
Now that the U.S. Hispanic segment numbers 40 million, many a corporate boardroom has taken notice, triggering phone calls to marketing and segmentation departments to figure out how to best leverage this opportunity. Learn more about this distinctive ethnic market segment and how language influences its buying decisions. |
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Facts and Figures About the Hispanic Market
Check out these informative facts and figures on the Hispanic consumer. |
