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National cable television has grown steadily over the past 20 years and now surpasses the collective performance of the broadcast networks in many key measures. What follows documents the degree of this growth to date, and the underlying factors still at work driving continued gains for the medium. Additionally, many significant advantages offered by cable are detailed in the material that follows.

•	Cable Household Affluence
•	Cable Penetration
•	Multiple Set Ownership
•	Cable Programming
•	Cable Share Growth
•	Cable Shares By Daypart
•	Cable Network Targeting
•	Top 50 National Cable Advertisers
•	National Cable Spending
•	Broadcast Overdelivery Of Non-Cable HH's
•	Commercial Recall
•	Cable Reach Potential