Where have all the young men gone? Do kids prefer cable over broadcast?
Check this area periodically for analyses of key marketing groups
and metrics that are of interest to advertisers and their clients.
| 11/2003 | • | Where Are All The Young Adults Going? (03/04 Season)
With just eight weeks under its belt, Broadcast is off to a prickly start this new season as viewers of all ages continue to desert the seven Broadcast networks and their new programming lineup in Primetime. |
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| 10/2003 | • | Young Male Viewership Analysis (First 5 Weeks of 03/04 Primetime Season)
Where are all the young Men? Which demographic is being hit the hardest? Broadcast is having a hard time holding on to these core viewers with their new slate of programming. The press has been concentrating on M18-24 but its not just M18-24 that Broadcast is having a hard time holding on to. |
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| 09/2003 | • | Cable Sizzled This Summer Season In Prime
As the temperatures rose, cable's ratings heated up as each week delivered a 50+ Household share and outperformed Broadcast by record levels. |
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| 09/2003 | • | Summertime Analysis of Ad-Supported Cable on a Total Day Basis (5/26/03-8/24/03)
Ad-supported cable performed very strongly in the Summer of 2003. During this period, on the HH level, cable averaged 18.2 million homes, an increase of 1.0 million viewers from last year. |
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| 07/2003 | • | 2003 MLB All-Star Game Analysis
It seems as if fewer people are tuning in to watch the Major League Baseball All-Star Game than in years past. Over the past five years, the All-Star Game has seen a downward trend in impressions, ratings and share. The 2003 All-Star Game earned a 9.5 rating on a HH level. |
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| 07/2003 | • | Working Women Unwind With Cable
Not only are working women balancing their families with work today, they are finding time to unwind with their favorite cable TV programs. Cable continues to play a larger part in their every day life as working women 18-49 viewership continues to increase year after year in key dayparts: Early Morning, Daytime, and Late Night. |
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| 02/2003 | • | Affluent Population – The Extremely Valuable Marketing Target
Affluent households are an extremely valuable target as they represent 25% of the total household population and account for more than half (60%) of all U.S. household income and the best way to reach this audience is through cable advertising. |
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