Where You Are: Home > News & Press > 2004 Marketing Profiles
These cable advertising and marketing case studies — compiled by the Cabletelevision Advertising Bureau in collaboration with Adweek Magazines — profile how major advertisers made strategic use of cable to achieve their business goals. |
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| 2004 | • | In The Moment
"Higher Standards" segments on Fox Sports Net put Bank of America in the middle of game action. |
| 2004 | • | Breaking New Ground
A five-hour contemporary mystery series gave OMD the opportunity to integrate a dozen brands into the action. |
| 2004 | • | Courting Special Interests
Scripps helps an MSN broadband promotion reach a passionate demographic.
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| 2004 | • | A Premiere Platform
An exclusive primetime sponsorship on TNT puts Pfizer brands in an unusually bright spotlight. |
| 2004 | • | An Accent on Performance
A year-long promotional partnership fine-tunes the positioning of a venerable Unilever brand. |
| 2004 | • | Hispanics Wanted
Its Spanish language cable campaign was so successful that Volkswagen began airing it on general market programming as well. |
