This are contains periodic analyses of key marketing groups and metrics that are of interest to advertisers and their clients.
| 12/2004 | • | Ad-Supported Cable Outshines Broadcast Seven Nets During November 2004 Sweeps
With the end of November 2004 Sweeps, Ad-Supported Cable outperformed the Broadcast Seven Nets in Primetime for the third sweeps month in a row this year. Cable proved once again that it never sleeps as it continues to command consistent viewership throughout the year – even during one of Broadcasts’ strongest programming months. |
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| 11/2004 | • | Working Women Continue to Choose Cable
Working women are not only balancing their families with work today, they continue to set time aside for their favorite Cable programs. Ad-Supported Cable continues to play a larger and larger role in their every day life as they start off their day with cable, entertain with their favorite programs, and unwind after a long day’s work. Late Night is a key daypart for these working women as they finally have some time to themselves and their beloved cable programs. |
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| 10/2004 | • | Record-Setting 3Q04 for Ad-Supported Cable
Driven by outstanding performances during the summer, Cable set records across the board in Third Quarter 2004. Not only did Cable achieve its highest levels to date this third quarter, it managed to out-shine the Broadcast 7-Net’s household delivery by a remarkable 32%. Check out how Ad-Supported Cable also fared among demos. |
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| 10/2004 | • | Place Your Bets! The 04/05 Broadcast Season Has Begun and Cable Is In The Lead
The 04/05 Broadcast Season has begun and Ad-Supported Cable is in the driver’s seat with a 31.4 household rating, up 8.3% from last year. For the first time ever, Cable managed to surpass the Broadcast seven nets household rating during a premiere week with a 3.2 rating spread. |
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| 09/2004 | • | 03/04 Broadcast Season Synopsis
Ad-Supported Cable captured more than half (52%) of Total TV viewing in Primetime and sustained its winning streak by surpassing the Broadcast Seven nets with an eight household share point spread, practically double last years. Furthermore, Cable hit a high note this season, earning its highest household rating to date on a season basis – 30.9 while Broadcast garnered only a 26.1 HH rating. Check out 03/04 post season wrap up which details daypart and demographics measures for 03/04. |
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| 08/2004 | • | Affluent Population: 2004 – The Extremely Valuable Marketing Target
The affluent population ($75K+) represents 25% of the total household population and comprise more than half of all U.S. household income. Affluent households spend an average twenty five hours a week watching TV, mostly with Cable. Check out how this elite population is an extremely valuable marketing segment. |
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| 08/2004 | • | Cable Allows Interconnect, Technology, Subscriber Growth
Not only have interconnects grown substantially in the number of subscribers they reach, they have simplified planning and purchasing over the years. Local cable allows advertisers to reach the right audience - by purchasing individual headends, advertisers can match their own sales zones to target key neighborhoods and consumers who are their best prospect. Additionally, growing technology has made ad customization easy where differents messages can be tagged to same ad across various zones. |
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| 07/2004 | • | Why TV? (A Comparison of Time Spent with Each Medium Across an Array of Categories)
Use the charts in this presentation to convince advertisers why Television is the most effective medium in reaching their targets. Adults 18-49 spend half of their entertainment time with TV followed by radio (27%). |
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| 06/2004 | • | 04/05 Broadcast Season Synopsis
Welcome to a whole new world of television - in which Cable sets the standard of achievement. With Broadcast experiencing yearly erosion and with 82% of their Primetime regularly scheduled programming now delivering below a 5.0 A18-49 rating, what is in store for the 04/05 Broadcast Season? |
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| 06/2004 | • | When Do People Watch TV? (HUT % Levels By Daypart By Month For Key Targets)
Typically viewing levels spike during the cold winter months while viewership drops slighty during the summer months as people are outside and away from the TV. Check out what season is the best time to target your advertisers' key demographic. |
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| 06/2004 | • | May 2004 Primetime Sweeps Demo Analysis vs. May 2003 Sweeps
Check out where all the spectators went during Broadcast's strongest programming period. This analysis provides an in depth look at Cable's and Broadcasts' Sweep period across an array of demographics. |
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| 05/2004 | • | Cable - The Right Choice
Cable continues to set the standards across the board. It has clearly established itself as the advantage medium - with undeniable reach ability. |
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| 04/2004 | • | Tween Viewership - Cable is the Right Medium to Target this Demo
Every week cable experiences healthy viewership gains and continues to capture a bigger piece of the total viewing pie among advertisers’ key targets but what about tweens? |
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| 02/2004 | • | Cable Viewing Is Younger Across All Dayparts
Not only are Cable viewers more upscale than Broadcasts', these viewers tend to skew younger, making them more desirable targets for advertisers. On a total day basis, Cable's median age is 41.7 - about six years younger than the seven Broadcast nets. |
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| 01/2004 | • | Just How Low Are Broadcast Ratings?
We all know that Broadcast is eroding but by how much? Just how low are Broadcast TV ratings today? The large gap that once existed between the two mediums is not apparent in today’s TV marketplace. In fact, 75% of Broadcast’s regular programming earns below a 5.0 A18-49 Rating in Primetime. |
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| 01/2004 | • | Kids Prefer Cable 4Q03 vs. 4Q02 (Viewing Analysis Is Among Key Dayparts)
What are Kids watching today? More cable? Cable programming continues to attract young viewers and hold their attention through creative programming while Broadcast continues to struggle with this demographic as children aged 2-11 continue to desert the Broadcast networks. |
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