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Local Cable

Where You Are: Home > Why Cable? > Why Local Cable?

Local cable advertising offers commercial breaks in all the hottest TV brands in America today. From high profile sports to news, music and home improvement…Local cable advertising delivers your customers to your door. It's targeted advertising at its best.

Furthermore, Local Cable advertising can reach current and new customers in specific geographic areas:

  • These areas can correspond to a "zone," i.e., (an area adjacent to a location where most customers come from) or a "demographically concentrated area" (where many households have similar demographic characteristics such as age, income, occupation or lifestyle).
  • With local cable advertising you can have your name and location appear in commercials in desired locations.
  • Cable advertising also has the ability to reach potential customers by using "targeted" programming (news, sports, children's, documentaries, home improvement, etc.) with an audience of similar demographic characteristics.
  • Don't have a commercial? No need to worry. Your local cable company will help you produce a "Spot" that will produce results for you.
07/2005•Local Cable FAQs (Frequently Asked Questions)
This section contains a list of frequently asked questions regarding local cable advertising.
 
07/2005•The Local People Meter - The Game Changer
The Local People Meter which provides continuous demographic information overnight is being introduced into the Top 10 local markets by 2006. Increased sample size coupled with a single measure for households and demographics will result in more stable viewing estimates. Check out the following presentation as it clearly demonstrates viewers migration to Ad-Supported Cable in droves.
 
05/2005•Cable Allows Interconnect, Technology, Subscriber Growth
Not only have interconnects grown substantially in the number of subscribers they reach, they have simplified planning and purchasing over the years. Local cable allows advertisers to reach the right audience - by purchasing individual headends, advertisers can match their own sales zones to target key neighborhoods and consumers who are their best prospect. Additionally, growing technology has made ad customization easy where differents messages can be tagged to same ad across various zones.
 
06/2004•The Power of Local Cable: Precision & Ease of Use
Local Cable now offers DMA level television through recent changes in the standardization and proliferation of Local Cable Interconnects. With only 10 markets in 2000, there are now 106 markets and growing. They provide advertisers with the easiest way to buy local TV – One Call, One Order, One Traffic Issuance, Single-Line, and Total EDI Invoicing.
 
05/2004•Nielsen Total Viewing Sources DVD - Frequently Asked Questions (FAQ)
In November 2003, Nielsen started to produce a new way of distributing local cable data with some new rules about who would be reported and when those ratings would appear. This document attempts to answer most of the questions raised by the release of this data.
 
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