Where You Are: Home > News & Press > Archived Marketing Profiles
These cable advertising and marketing case studies — compiled by the Cabletelevision Advertising Bureau in collaboration with Adweek Magazines — profile how major advertisers made strategic use of cable to achieve their business goals. |
| |
| 2003 | • | Cleaning Up
When severe weather kicks in, ServiceMaster Clean schedules special commercial flights to make consumers aware of its services. |
| 2003 | • | Fine-Tuning an Image
Ethan Allen finds the right showcase in a high-visibility cable promotion. |
| 2003 | • | Keeping It Real
Nu Classic Soul — and cable TV — provide a bridge to African American young people in new Coca Cola campaign. |
| 2003 | • | Breaking New Ground
Cingular Wireless rang up an innovative program that landed it more commercial exposure on CNN, plus the right to offer breaking news from the company's networks through its cell phones. |
| 2002 | • | Rallying Travelers in Tough Times
Choice Hotels moved quickly after 9/11 with a campaign that boosted its visibility and increased market share.
|
| 2002 | • | Surfing a Summer Wave
Pepsico’s Aquafina launch gets a multi-platform boost. |
| 2002 | • | Sharing the Spotlight
While sponsoring a nonprofit group, P&G, Wal-Mart and Lifetime have developed a valuable platform for reaching key consumers.
|
| 2002 | • | When Battling Behemoths...
Virgin Atlantic's post-9/11 campaign zeroed in on a specific target audience and reaped big sales. |
| 2002 | • | Localizing With Class
Vignettes helped Jaguar expand on its brand and preserve its “unattainable” image. |
| 2002 | • | Racing Ahead
By partnering in a Nickelodeon movie rollout, RadioShack scored its biggest win ever in an important category - Toy Sales. |
