This area contains various resources of interest to both advertisers and ad-sales professionals alike.
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Cable System Directory
This area features an interactive directory that allows you
to quickly find local cable systems in various markets of interest
by DMA, MSO, state or a combination of MSO and/or state.
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Cable Solutions Vendor Directory
This area contains an interactive directory of CAB members who
specialize in providing products and services that will support
your cable advertising efforts. |
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Industry Association Links
This area contains to major advertising trade associations that
focus on issues of interest to both advertisers and media professionals. |
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Publications of Interest
This area contains links to information about trade magazines,
newsletters and reference books that cover all aspects of cable
advertising and television from news to research. |
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Cable Advertising Glossary
This area contains a glossary of terms used throughout this
site and the cable advertising industry. |
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Cable Advertising Jobs
This area contains a searchable database of various cable advertising-related
positions submitted by cable systems, cable networks and industry
vendors from across the country.
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Standard Advertising Calendar
This area includes the CAB's latest Standard Advertising Calendar
as a downloadable PDF document. |
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Retail Selling Calendar
This useful calendar lists the estimated monthly sales percentages
for over 60 retail categories along with prime selling periods,
which are highlighted for easy reference. Updated through 2006. |
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Multicultural Resources
This area was created to help you navigate the booming multicultural
marketplace and develop advertising plans that best reflect
its diversity. |
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