CAB RSS Feeds

CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200

CAB RSS Feeds

RSS or Really Simple Syndication is a way for web sites to distribute their content outside of a web browser — and directly to your desktop PC (or Mac). For example, a news web site might have an RSS feed which contains breaking stories, while an industry-specific web site may provide a feed with excerpts of their latest whitepapers and research

An RSS feed is nothing more than a list of items, each of which has a title, a description and a link to the web page where the item appears. It's especially suited for those of you who don't have the time to visit our site on a regular basis and/or who are only interested in certain content that we feature online.

AVAILABLE RSS FEEDS:

Feed Name	Feed Description	Feed Location
2005 Research Snapshots	Periodic analyses of key marketing groups and metrics that are of interest to advertisers and their clients.
Advertiser Tidbits	Weekly updates of news and information on a variety of business sectors useful to both advertisers and media sales personnel.
Cable Advertising Jobs	The latest job openings from cable networks, cable systems and cable industry suppliers.
Weekly Audience Measures	Weekly comparisons of cable and broadcast viewership analyzed on a weekly, quarterly and season-to-date (S-T-D) basis.
What's New	Be kept informed on regular site additions and updates.
Wired Cable Growth	Check out how wired cable homes continues to reach record high levels in spite of ADS growth across key dayparts.

INSTRUCTIONS:

To access the CAB's RSS feeds you must do the following:

First, download and install a special program called an RSS newsreader (also called an aggregator), which are free or available for a nominal cost. Refer to the list below for the ones we recommend.

Second, subscribe to the RSS feeds that we currently offer. This is done by right-clicking on the icons pictured above and copying (choose "copy shortcut" or "copy link location" depending on your particular web browser) and pasting the link into your newsreader program.

NOTE: As new and different content is published to our site, we will add additional RSS feeds. It's also worth noting that most RSS feeds, including those from the CAB are free.

SUGGESTED RSS NEWSREADERS APPLICATIONS:

There are a number of newsreader applications available. However, the following have been verified as compatible with our RSS feeds, which follow the RSS 0.91 specification:

Bloglines - Web based (Free)
Feedreader - Windows (Free)
BottomFeeder - Mac OS X, Mac OS 9, Windows, Linux (Free)
FeedDemon - Windows (Commercial)
NetNewsWire - Mac OS X (Commercial)

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