CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOP 50 CABLE ADVERTISERS OF 4Q '03 |
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RANKED BY $ |
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OCTOBER - DECEMBER 2003 |
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| RANK | ADVERTISER | $(000) |
| 1 | PROCTER & GAMBLE CO | $158,284.7 |
| 2 | GENERAL MOTORS CORP | $97,112.0 |
| 3 | TIME WARNER INC | $68,325.7 |
| 4 | SONY CORP | $61,841.4 |
| 5 | GLAXOSMITHKLINE PLC | $58,378.1 |
| 6 | MATTEL INC | $51,342.7 |
| 7 | WALT DISNEY CO | $48,984.5 |
| 8 | VIVENDI UNIVERSAL SA | $40,925.3 |
| 9 | DELL COMPUTER CORP | $39,835.6 |
| 10 | WORLDCOM INC | $35,725.7 |
| 11 | SEARS ROEBUCK & CO | $35,722.8 |
| 12 | PFIZER INC | $33,006.7 |
| 13 | JOHNSON & JOHNSON | $32,831.2 |
| 14 | ALTRIA GROUP INC | $30,769.9 |
| 15 | NATIONAL AMUSEMENTS INC | $30,557.6 |
| 16 | MICROSOFT CORP | $30,076.9 |
| 17 | GILLETTE CO | $29,436.4 |
| 18 | HASBRO INC | $29,149.2 |
| 19 | GENERAL MILLS INC | $27,019.0 |
| 20 | DAIMLERCHRYSLER AG | $26,832.6 |
| 21 | HOME DEPOT INC | $26,780.7 |
| 22 | PUBLIC SERVICE ANN | $26,163.2 |
| 23 | GATEWAY INC | $25,884.7 |
| 24 | YUM BRANDS INC | $25,020.9 |
| 25 | PROGRESSIVE CORP | $24,779.7 |
| 26 | AMERICAN EXPRESS CO | $24,766.7 |
| 27 | NEWS CORP LTD | $23,337.6 |
| 28 | WAL-MART STORES INC | $22,725.3 |
| 29 | NOVARTIS AG | $22,379.3 |
| 30 | FORD MOTOR CO | $21,818.4 |
| 31 | CAMPBELL SOUP CO | $21,547.1 |
| 32 | AT&T CORP | $20,668.2 |
| 33 | US GOVT | $20,653.9 |
| 34 | NISSAN MOTOR CO LTD | $19,670.8 |
| 35 | ELECTRONIC ARTS INC | $19,342.4 |
| 36 | RECKITT BENCKISER PLC | $19,313.6 |
| 37 | HONDA MOTOR CO LTD | $18,608.7 |
| 38 | MCDONALDS CORP | $18,459.5 |
| 39 | VERIZON COMMUNICATIONS | $18,369.7 |
| 40 | TOYOTA MOTOR CORP | $18,288.8 |
| 41 | PETMEDS EXPRESS INC | $18,262.6 |
| 42 | MARS INC | $18,133.6 |
| 43 | PEPSICO INC | $17,906.8 |
| 44 | HYUNDAI CORP | $17,088.0 |
| 45 | IAC/INTERACTIVECORP | $16,934.5 |
| 46 | BOWFLEX INC | $16,892.1 |
| 47 | KELLOGG CO | $16,846.1 |
| 48 | CLOROX CO | $16,732.5 |
| 49 | VISA USA INC | $16,606.2 |
| 50 | LOWES COS INC | $16,147.6 |
Source: CAB compilation of strADegy data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.