CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 1Q '04 |
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All amounts are displayed in (000) |
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| Rank | Category | 1Q '04 | 1Q '03 | $ Change | % Change |
| 1 | MEDICINES & PROPRIETARY REMEDIES | $1,133,016.0 | $838,001.1 | $295,015.0 | 35.2% |
| 2 | AUTOS, AUTO ACCESS & EQUIP | $1,066,024.1 | $1,019,210.5 | $46,813.6 | 4.6% |
| 3 | FINANCIAL | $591,348.8 | $496,620.3 | $94,728.6 | 19.1% |
| 4 | MEDIA & ADVERTISING | $547,957.1 | $507,369.1 | $40,588.0 | 8.0% |
| 5 | RESTAURANTS | $496,453.2 | $472,031.5 | $24,421.7 | 5.2% |
| 6 | RETAIL | $418,523.2 | $356,040.5 | $62,482.7 | 17.5% |
| 7 | TELECOMMUNICATIONS | $404,150.5 | $348,428.4 | $55,722.1 | 16.0% |
| 8 | GOVT, POLITICS & ORGANIZATIONS | $398,040.4 | $375,715.5 | $22,324.9 | 5.9% |
| 9 | BEVERAGES | $287,066.1 | $275,108.0 | $11,958.1 | 4.3% |
| 10 | COMPUTERS, SOFTWARE, INTERNET | $284,785.8 | $274,431.1 | $10,354.8 | 3.8% |
THE TOP 5 HIGHEST $ INCREASES: |
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All amounts are displayed in (000) |
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| Rank | Category | 1Q '04 | 1Q '03 | $ Change | |
| 1 | MEDICINES & PROPRIETARY REMEDIES | $1,133,016.0 | $838,001.1 | $295,015.0 | |
| 2 | FINANCIAL | $591,348.8 | $496,620.3 | $94,728.6 | |
| 3 | PUBLIC TRAN, HOTELS & RESORTS | $236,070.4 | $166,098.4 | $69,971.9 | |
| 4 | CONFECTIONERY & SNACKS | $281,432.7 | $212,201.9 | $69,230.8 | |
| 5 | RETAIL | $418,523.2 | $356,040.5 | $62,482.7 | |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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| THE TOP 10 CABLE PRODUCT CATEGORIES FOR 1Q '04 | |||||
| All amounts are displayed in (000) | |||||
| Rank | Category | 1Q '04 | 1Q '03 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $250,535.8 | $240,863.1 | $9,672.6 | 4.0% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $248,271.9 | $170,679.6 | $77,592.3 | 45.5% |
| 3 | FINANCIAL | $201,898.5 | $190,680.2 | $11,218.3 | 5.9% |
| 4 | MEDIA & ADVERTISING | $148,467.5 | $121,976.3 | $26,491.2 | 21.7% |
| 5 | RETAIL | $130,361.3 | $94,962.3 | $35,399.0 | 37.3% |
| 6 | PUBLIC TRAN, HOTELS & RESORTS | $127,711.7 | $94,860.1 | $32,851.5 | 34.6% |
| 7 | RESTAURANTS | $117,214.5 | $98,777.4 | $18,437.2 | 18.7% |
| 8 | TELECOMMUNICATIONS | $110,526.5 | $96,891.7 | $13,634.9 | 14.1% |
| 9 | GAMES, TOYS & HOBBYCRAFT | $86,994.4 | $59,137.3 | $27,857.0 | 47.1% |
| 10 | COMPUTERS, SOFTWARE, INTERNET | $86,535.4 | $94,914.8 | -$8,379.4 | -8.8% |
| THE TOP 5 HIGHEST $ INCREASES: | |||||
| All amounts are displayed in (000) | |||||
| Rank | Category | 1Q '04 | Q '03 | $ Change | % Change |
| 1 | MEDICINES & PROPRIETARY REMEDIES | $248,271.9 | $170,679.6 | $77,592.3 | 45.5% |
| 2 | RETAIL | $130,361.3 | $94,962.3 | $35,399.0 | 37.3% |
| 3 | PUBLIC TRAN, HOTELS & RESORTS | $127,711.7 | $94,860.1 | $32,851.5 | 34.6% |
| 4 | GAMES, TOYS & HOBBYCRAFT | $86,994.4 | $59,137.3 | $27,857.0 | 47.1% |
| 5 | MEDIA & ADVERTISING | $148,467.5 | $121,976.3 | $26,491.2 | 21.7% |
Source: CAB compilation of strADegy Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.