CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
| NEW ADVERTISERS ON CABLE | ||
| 1Q '03 | ||
| RANK | ADVERTISER | $(000) |
| 1 | ELI LILLY & CO/ICOS CORP | $6,328.2 |
| 2 | BOISE CASCADE PDTS CORP | $6,318.6 |
| 3 | BALLY TOTAL FITNESS HOLDINGS CORP | $5,135.7 |
| 4 | ELI LILLY & CO | $4,521.3 |
| 5 | EHARMONY.COM INC | $4,491.5 |
| 6 | WEIGHT LOSS LABS | $3,914.8 |
| 7 | COMPUSA INC | $3,459.6 |
| 8 | QUICKEN LOANS INC | $2,831.6 |
| 9 | AG EDWARDS & SONS INC | $2,819.9 |
| 10 | BERKELEY PREMIUM NUTRACEUTICALS | $2,756.7 |
| 11 | ASHWORTH COLLEGE | $2,752.4 |
| 12 | EHEALTHINSURANCE SERVICES | $2,625.9 |
| 13 | BAYER CORP/GLAXOSMITHKLINE PLC | $2,459.0 |
| 14 | HILTON HOTELS CORP | $2,382.0 |
| 15 | US TELECOM ASSN | $1,873.1 |
| 16 | GENESIS BRANDS | $1,628.9 |
| 17 | BELLAWOOD | $1,621.6 |
| 18 | DOCTORS FOSTER & SMITH | $1,574.3 |
| 19 | RUSSELL STOVER CANDIES INC | $1,520.0 |
| 20 | BELL & HOWELL CO | $1,487.3 |
Source: CAB compilation of strADegy data
# # #
Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.