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1Q '04 TV Market Share for Three Mediums

National Television advertising revenues increased 13.4%, up $1.2 Billion from $8.7 Billion in 1Q ’03 to $9.8 Billion in 1Q '04.

TELEVISION ADVERTISING REVENUES
	1Q '04 (000)	1Q '03 (000)	Growth %	$ Growth( 000)
Broadcast TV	$5,872,315.6	$5,265,339.3	11.5%	$606,976.3
Share %	59.7%	60.7%	1.0%
Syndicated TV	$947,801.6	$812,110.3	16.7%	$135,691.3
Share %	9.6%	9.4%	0.3%
Cable TV	$3,021,086.9	$2,599,716.4	16.2%	$421,370.5
Share %	30.7%	30.0%	0.7%
Grand Total	$9,841,204.1	$8,677,166.0	13.4%	$1,164,038.1
Cable earned a significant 16.2% ad revenue increase, up $421.4 Million from $2.6 Billion last year to $3.0 Billion this year. Broadcast revenues increased by 11.5%, up $607.0 Million from $5.3 Billion in 1Q '03 to $5.9 Billion in the 1Q '04. Syndication revenues rose 16.7%, up $135.7 Million from last year’s $812.1 Million to this year’s $947.8 Million.

Cable earned a significant 16.2% ad revenue increase, up $421.4 Million from $2.6 Billion last year to $3.0 Billion this year. Broadcast revenues increased by 11.5%, up $607.0 Million from $5.3 Billion in 1Q ’03 to $5.9 Billion in the 1Q ’04. Syndication revenues rose 16.7%, up $135.7 Million from last year’s $812.1 Million to this year’s $947.8 Million.

Source: CAB compilation of strADegy Data.

NOTE: This CAB report obtained data from StrADedgy. Prior reports were based on AdSPender. Both StrADedgy and AdSpender are owned by CMR. The difference in the two databases is simply that StrADegy includes all advertiser spending, unlike AdSpender which excluded those spending less than $250,000. This accounts for the minor differences between figures for 1Q ’03 in this report and those of last year’s report.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.