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In November 2003, Nielsen started to produce a new way of distributing local cable data with some new rules about who would be reported and when those ratings would appear.
With this release came many questions - many of which are answered in this useful presentation.
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Nielsen Total Viewing Sources DVD Frequently Asked Questions (FAQ) PDF
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.