Week 30 of the 2003/04 Season (4/12-4/18/04)

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Week 30 of the 2003/04 Season (4/12-4/18/04)

Primetime:

Cable surpassed the 50 share mark for the 8th consecutive week, capturing more than half of total TV viewing – outpacing Broadcast by an impressive 10.6 share points. In addition, Cable delivered 33.9 million homes and 31.3 HH rating points – outshining Broadcast by 6.9 million homes and 6.4 HH rating points, respectively. Compared to last year, Cable’s share grew 1.2 points whereas Broadcast’s fell.

As the new 03-04 season continues to unfold - Cable continues to capture almost half of total TV viewing. In fact, Cable is outperforming Broadcast’s share level by more than two points, whereas last season Broadcast had a higher share level than cable. Cable’s niche programming continues to capture the hearts of viewers with rating gains across all of its audience measurements from year ago –delivering 1.9 million more homes; +1.3 HH rating points; and +2.2 HH share points.

Download Primetime Spreadsheet

Total Day:

Ad Supported Cable delivered 19.1 million homes in the 30th week of the 03/04 Season, representing an increase of 522,000 viewers from last year on a Total Day basis. Cable’s household ratings increased by 0.2 points from last year to end at 17.7 and the share increased by 0.2 points to end at 54.2. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a solid 18.5 points. The broadcast networks had decreases in all audience measures.

For this season, cable rose to 19.0 million homes, up 919,000 homes from last year. Cable’s ratings increased by 0.6 points to end at 17.6 and its share rose to 51.5, an increase of 1.3 points from last year. The broadcast networks experienced an increase in impressions, a decrease in ratings and share declined by 0.5 points to end at 38.2

Download Total Day Spreadsheet

Source: Nielsen Galaxy.

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