CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION CATEGORY OVERVIEW |
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| The Top 10 Total Television Categories for 4Q ‘00. | |||||
| All amounts are displayed in (000) | |||||
| Rank | Category | 4Q ‘00 | 4Q ‘99 | $ Change | % Change |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $959,721.8 | $986,103.0 | -$26,381.2 | -2.7% |
| 2 | FINANCIAL | $724,281.8 | $587,773.0 | $136,508.8 | 23.2% |
| 3 | MEDICINES & PROPRIETARY REMEDIES | $684,594.2 | $715,224.5 | -$30,630.3 | -4.3% |
| 4 | RETAIL | $628,170.0 | $625,961.5 | $2,208.5 | 0.4% |
| 5 | MEDIA & ADVERTISING | $600,663.7 | $517,406.4 | $83,257.3 | 16.1% |
| 6 | COMPUTERS, SOFTWARE, INTERNET | $550,785.6 | $322,878.5 | $227,907.1 | 70.6% |
| 7 | GAMES, TOYS & HOBBYCRAFT | $416,546.6 | $452,682.6 | -$36,136.0 | -8.0% |
| 8 | RESTAURANTS | $403,046.4 | $415,135.9 | -$12,089.5 | -2.9% |
| 9 | DIRECT RESPONSE COMPANIES | $324,456.4 | $197,694.5 | $126,761.9 | 64.1% |
| 10 | TELECOMMUNICATIONS | $314,936.7 | $445,342.4 | -$130,405.7 | -29.3% |
| Highest $ Increases: | All amounts are displayed in (000) | ||
| CATEGORY | 4Q ‘00 | 4Q '99 | $ CHANGE |
| COMPUTERS, SOFTWARE, INTERNET | $550,785.6 | $322,878.5 | $227,907.1 |
| FINANCIAL | $724,281.8 | $587,773.0 | $136,508.8 |
| DIRECT RESPONSE COMPANIES | $324,456.4 | $197,694.5 | $126,761.9 |
| MEDIA & ADVERTISING | $600,663.7 | $517,406.4 | $83,257.3 |
| MISC SERVICES & AMUSEMENTS | $132,086.0 | $79,226.3 | $52,859.7 |
CABLE TELEVISION CATEGORY OVERVIEW |
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The Top 10 Cable Television Categories for 4Q ‘00 |
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| All amounts are displayed in (000) | |||||
| Rank | Category | 4Q ‘00 | 4Q ‘99 | $ Change | % Change |
| 1 | FINANCIAL | $225,816.2 | $214,999.2 | $10,817.0 | 5.0% |
| 2 | AUTOS, AUTO ACCESS & EQUIP | $218,076.4 | $228,619.2 | -$10,542.8 | -4.6% |
| 3 | GAMES, TOYS & HOBBYCRAFT | $185,757.2 | $208,304.7 | -$22,547.5 | -10.8% |
| 4 | COMPUTERS, SOFTWARE, INTERNET | $176,765.2 | $105,239.4 | $71,525.8 | 68.0% |
| 5 | RETAIL | $156,960.0 | $233,465.5 | -$76,505.5 | -32.8% |
| 6 | DIRECT RESPONSE COMPANIES | $150,475.8 | $127,757.5 | $22,718.3 | 17.8% |
| 7 | MEDICINES & PROPRIETARY REMEDIES | $141,968.7 | $165,772.8 | -$23,804.1 | -14.4% |
| 8 | MEDIA & ADVERTISING | $129,742.3 | $139,109.5 | -$9,367.2 | -6.7% |
| 9 | TELECOMMUNICATIONS | $87,613.0 | $124,558.5 | -$36,945.5 | -29.7% |
| 10 | RESTAURANTS | $80,753.3 | $81,371.4 | -$618.1 | -0.8% |
The following categories led the way in terms of Dollar Growth |
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| All amounts are displayed in (000) | |||||
| Rank | Category | 4Q ‘00 | 4Q ‘99 | $ Change | % Change |
| 1 | COMPUTERS, SOFTWARE, INTERNET | $176,765.2 | $105,239.4 | $71,525.8 | 68.0% |
| 2 | DIRECT RESPONSE COMPANIES | $150,475.8 | $127,757.5 | $22,718.3 | 17.8% |
| 3 | MISC SERVICES & AMUSEMENTS | $70,346.0 | $47,984.9 | $22,361.1 | 46.6% |
| 4 | AUDIO & VIDEO EQUIPMENT & SUPPLIES | $74,489.2 | $63,312.4 | $11,176.8 | 17.7% |
| 5 | FINANCIAL | $225,816.2 | $214,999.2 | $10,817.0 | 5.0% |
CABLE TELEVISION |
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| Listed below are the Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
All amounts are displayed in (000) |
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| Cable Share | Broadcast Share | Syndicated Share | |||||||
| Category | 4Q ‘00 | 4Q ‘99 | + / - | 4Q ‘00 | 4Q ‘99 | + / - | 4Q ‘00 | 4Q ‘99 | + / - |
| Eye Glasses/Medical Equip/Supp | 77.2% | 33.2% | +44.0% | 19.0% | 57.3% | -38.3% | 3.8% | 9.5% | -5.7% |
| Household Furnishings/Access | 60.6% | 32.3% | +28.3% | 31.8% | 53.5% | -21.7% | 7.6% | 14.3% | -6.6% |
| Office Machines/Furniture/Supp | 39.0% | 23.6% | +15.4% | 52.4% | 65.7% | -13.3% | 8.6% | 10.7% | -2.1% |
| Misc Merchandise | 54.8% | 43.8% | +10.9% | 42.5% | 52.7% | -10.2% | 2.7% | 3.5% | -0.7% |
| General | 21.7% | 12.3% | +9.4% | 75.2% | 84.3% | -9.1% | 3.2% | 3.4% | -0.3% |
| Automotive Dealers & Services | 35.8% | 29.3% | +6.5% | 63.7% | 65.7% | -2.0% | 0.5% | 5.0% | -4.5% |
| Schools, Camps, Seminars | 75.8% | 70.3% | +5.5% | 6.2% | 9.2% | -3.0% | 18.0% | 20.5% | -2.5% |
| Ingredients/Mixes/Seasonings | 34.5% | 30.3% | +4.2% | 48.2% | 52.3% | -4.2% | 17.3% | 17.3% | 0.0% |
| Sporting Goods | 62.4% | 58.8% | +3.6% | 34.9% | 38.3% | -3.5% | 2.8% | 2.9% | -0.1% |
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.