CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLE ADVERTISER INCREASES |
|||||
| 2Q '03 vs 2Q '-02 | |||||
| $(000) | |||||
| RANK | ADVERTISER | 2Q '03 | 2Q '02 | $ CHANGE | % CHANGE |
| 1 | PROCTER & GAMBLE CO | $118,656.7 | $83,874.4 | $34,782.3 | 41.5% |
| 2 | WORLDCOM INC | $57,433.6 | $35,961.1 | $21,472.5 | 59.7% |
| 3 | NOVARTIS AG | $31,236.4 | $10,695.3 | $20,541.1 | 192.1% |
| 4 | MICROSOFT CORP | $28,782.3 | $8,323.2 | $20,459.1 | 245.8% |
| 5 | PETMEDS EXPRESS INC | $27,700.9 | $11,440.6 | $16,260.3 | 142.1% |
| 6 | AOL TIME WARNER INC | $68,208.6 | $53,188.3 | $15,020.3 | 28.2% |
| 7 | PEPSICO INC | $44,744.3 | $32,255.1 | $12,489.2 | 38.7% |
| 8 | ALTRIA GROUP INC | $60,165.6 | $49,030.0 | $11,135.6 | 22.7% |
| 9 | SONY CORP | $34,155.1 | $23,565.3 | $10,589.8 | 44.9% |
| 10 | UNIVERSAL ORLANDO | $11,125.4 | $1,155.9 | $9,969.5 | 862.5% |
| 11 | NISSAN MOTOR CO LTD | $19,413.0 | $9,471.8 | $9,941.2 | 105.0% |
| 12 | MCDONALDS CORP | $20,427.0 | $10,556.2 | $9,870.8 | 93.5% |
| 13 | COCA-COLA CO | $24,802.0 | $15,071.1 | $9,730.9 | 64.6% |
| 14 | E-LOAN INC | $9,568.1 | $0.0 | $9,568.1 | |
| 15 | EARTHLINK INC | $9,933.3 | $400.6 | $9,532.7 | 2379.6% |
| 16 | BOSLEY MEDICAL INSTITUTE | $10,248.5 | $830.4 | $9,418.1 | 1134.2% |
| 17 | JOHNSON & JOHNSON | $44,406.5 | $35,330.5 | $9,076.0 | 25.7% |
| 18 | HONDA MOTOR CO LTD | $32,606.5 | $23,590.7 | $9,015.8 | 38.2% |
| 19 | VERIZON COMMUNICATIONS | $21,180.3 | $12,278.1 | $8,902.2 | 72.5% |
| 20 | DEUTSCHE TELEKOM AG | $8,713.3 | $0.0 | $8,713.3 | |
Source: CAB compilation of AdSpender data
# # #
Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.