CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOP 20 CABLE ADVERTISER INCREASES |
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1Q '03 vs 1Q '02 |
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$(000) |
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| RANK | ADVERTISER | 1Q '03 | 1Q '02 | $ CHANGE | % CHANGE |
| 1 | GENERAL MOTORS CORP | $85,462.0 | $53,672.4 | $31,789.6 | 59.2% |
| 2 | PROCTER & GAMBLE CO | $85,626.3 | $62,425.4 | $23,200.9 | 37.2% |
| 3 | JOHNSON & JOHNSON | $42,295.1 | $25,329.7 | $16,965.4 | 67.0% |
| 4 | SONY CORP | $32,969.4 | $16,687.4 | $16,282.0 | 97.6% |
| 5 | PETMEDS EXPRESS INC | $20,210.7 | $4,411.0 | $15,799.7 | 358.2% |
| 6 | WALT DISNEY CO | $43,947.8 | $28,891.5 | $15,056.3 | 52.1% |
| 7 | DELL COMPUTER CORP | $26,027.4 | $12,055.1 | $13,972.3 | 115.9% |
| 8 | MICROSOFT CORP | $22,873.0 | $9,403.6 | $13,469.4 | 143.2% |
| 9 | FORD MOTOR CO | $28,833.1 | $18,401.5 | $10,431.6 | 56.7% |
| 10 | BMW AG | $11,741.6 | $1,827.0 | $9,914.6 | 542.7% |
| 11 | MARS INC | $21,074.2 | $11,764.4 | $9,309.8 | 79.1% |
| 12 | BOWFLEX INC | $15,221.4 | $5,920.9 | $9,300.5 | 157.1% |
| 13 | GATEWAY INC | $15,828.0 | $6,986.1 | $8,841.9 | 126.6% |
| 14 | SEARS ROEBUCK & CO | $17,897.6 | $9,347.4 | $8,550.2 | 91.5% |
| 15 | VIDEO TITLES MISC | $16,066.6 | $8,529.1 | $7,537.5 | 88.4% |
| 16 | APOLLO GROUP | $9,543.9 | $2,100.9 | $7,443.0 | 354.3% |
| 17 | CONSUMERINFO.COM INC | $7,993.7 | $1,216.8 | $6,776.9 | 556.9% |
| 18 | TAP PHARMACEUTICALS INC | $6,849.9 | $118.7 | $6,731.2 | 5670.8% |
| 19 | E-LOAN INC | $6,494.2 | $0.0 | $6,494.2 | |
| 20 | KIA MOTORS CORP | $13,778.4 | $7,335.3 | $6,443.1 | 87.8% |
Source: CAB compilation of AdSpender data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.