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4Q '01 Top 20 New Cable Advertisers

NEW DVERTISERS ON CABLE

OCTOBER-DECEMBER 2001

4Q '01
RANK ADVERTISER $(000)
1 AMERIX CORP $6,188.2
2 EARTHLINK INC $5,998.4
3 TRIARC COS INC $5,938.6
4 TELECOM $4,780.7
5 OLYMPUS OPTICAL CO LTD $3,830.6
6 OXYGEN MEDIA INC $3,645.9
7 KOHLS CORP $3,437.8
8 ORANGE GLO INTL INC $3,018.5
9 NACCO INDUSTRIES INC $2,748.6
10 CHEAP TICKETS INC $2,609.7
11 PRINCIPAL FINANCIAL GROUP $2,531.5
12 HITACHI LTD $2,446.3
13 PETSMART INC $2,380.4
14 LG GROUP LTD $2,248.1
15 TIMBERLAND CO $2,225.6
16 AMERICAN PLASTICS COUNCIL $2,129.5
17 XM SATELLITE RADIO INC $2,070.0
18 ROXIO INC $1,977.7
19 HELEN OF TROY CORP $1,951.7
20 FARLEY INDUSTRIES $1,574.0

Source: CAB compilation of AdSpender data

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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.