CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLE ADVERTISER INCREASES |
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| 4Q '00 - 3Q '01 | |||||
$ (000) |
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| RANK | ADVERTISER | '00 - '01 | '99 - '00 | $ Change | % Change |
| 1 | AOL TIME WARNER INC | $267,708.9 | $143,134.8 | $124,574.1 | 87.0% |
| 2 | MIND & SPIRIT INC | $120,292.4 | $5,307.6 | $114,984.8 | 2166.4% |
| 3 | AT&T CORP | $151,436.8 | $74,532.3 | $76,904.5 | 103.2% |
| 4 | RAZOR & TIE MUSIC | $55,063.5 | $13,013.6 | $42,049.9 | 323.1% |
| 5 | PROGRESSIVE CORP | $88,602.2 | $58,563.1 | $30,039.1 | 51.3% |
| 6 | COMPAQ COMPUTER CORP | $49,082.7 | $20,381.5 | $28,701.2 | 140.8% |
| 7 | CAPITAL ONE FINANCIAL CORP | $40,798.2 | $12,523.1 | $28,275.1 | 225.8% |
| 8 | CASTALIAN MUSIC | $57,519.1 | $29,291.1 | $28,228.0 | 96.4% |
| 9 | AMERIDEBT | $35,503.7 | $8,274.3 | $27,229.4 | 329.1% |
| 10 | PFIZER INC | $136,986.6 | $111,725.7 | $25,260.9 | 22.6% |
| 11 | RECKITT BENCKISER PLC | $44,366.6 | $24,822.2 | $19,544.4 | 78.7% |
| 12 | BANK OF AMERICA CORP | $18,347.9 | $6.4 | $18,341.5 | 286585.9% |
| 13 | SYLVAN LEARNING SYSTEMS INC | $31,864.7 | $13,635.5 | $18,229.2 | 133.7% |
| 14 | KIA MOTORS CORP | $33,325.5 | $16,175.0 | $17,150.5 | 106.0% |
| 15 | WALT DISNEY CO | $116,595.8 | $99,517.5 | $17,078.3 | 17.2% |
| 16 | APOLLO GROUP | $16,832.7 | $0.0 | $16,832.7 | |
| 17 | DDM INC | $18,432.7 | $1,783.8 | $16,648.9 | 933.3% |
| 18 | VERIZON COMMUNICATIONS | $17,314.2 | $809.7 | $16,504.5 | 2038.3% |
| 19 | FUJI HEAVY INDUSTRIES LTD | $43,144.5 | $27,555.6 | $15,588.9 | 56.6% |
| 20 | ALIGN TECHNOLGY | $17,305.8 | $2,261.9 | $15,043.9 | 665.1% |
Source: CAB compilation of AdSpender data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.