CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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The Top 10 Total Television Product Categories for 2Q ‘03 |
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All amounts are displayed in (000) |
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| Rank | Category | 2Q ‘03 | 2Q ‘02 | $ Change | % Change |
1 |
AUTO, AUTO ACCESS & EQUIP | $1,161,228.2 | $972,951.3 | $188,276.9 | 19.4% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $872,250.9 | $782,852.7 | $89,398.2 | 11.4% |
| 3 | RESTAURANTS | $560,969.2 | $496,109.8 | $64,859.4 | 13.1% |
| 4 | FINANCIAL | $483,224.4 | $462,988.9 | $20,235.5 | 4.4% |
| 5 | MEDIA & ADVERTISING | $476,271.7 | $490,806.3 | -$14,534.6 | -3.0% |
| 6 | TELECOMMUNICATIONS | $446,485.2 | $350,484.7 | $96,000.5 | 27.4% |
| 7 | RETAIL | $418,974.1 | $388,418.4 | $30,555.7 | 7.9% |
| 8 | BEVERAGES | $352,269.7 | $315,248.2 | $37,021.5 | 11.7% |
| 9 | PERSONAL HYGIENE & HEALTH | $340,703.5 | $275,607.7 | $65,095.8 | 23.6% |
| 10 | COMPUTERS, SOFTWARE, INTERNET | $238,648.9 | $173,269.7 | $65,379.2 | 37.7% |
Highest $ Increases: |
All amounts are displayed in (000) | ||
| Category | 2Q ‘03 | 2Q ‘02 | $ Change |
| AUTOMOTIVE, AUTO ACCESS & EQUIP | $1,161,228.2 | $972,951.3 | $188,276.9 |
| HAIR PRODUCTS & ACCESS | $204,977.7 | $91,476.0 | $113,501.7 |
| TELECOMMUNICATIONS | $446,485.2 | $350,484.7 | $96,000.5 |
| MEDICINES & PROPRIETARY REMEDIES | $872,250.9 | $782,852.7 | $89,398.2 |
| COMPUTERS, SOFTWARE, INTERNET | $238,648.9 | $173,269.7 | $65,379.2 |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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The Top 10 Cable Television Product Categories for 2Q ‘03 |
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All amounts are displayed in (000) |
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| Rank | Category | 2Q ‘03 | 2Q ‘02 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $329,183.2 | $269,268.4 | $59,914.8 | 22.3% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $199,143.1 | $173,882.5 | $25,260.6 | 14.5% |
| 3 | FINANCIAL | $193,480.4 | $204,071.7 | -$10,591.3 | -5.2% |
| 4 | TELECOMMUNICATIONS | $145,964.9 | $128,119.9 | $17,845.0 | 13.9% |
| 5 | MEDIA & ADVERTISING | $142,387.0 | $143,004.0 | -$617.0 | -0.4% |
| 6 | RETAIL | $136,741.0 | $127,074.5 | $9,666.5 | 7.6% |
| 7 | RESTAURANTS | $132,687.8 | $106,813.3 | $25,874.5 | 24.2% |
| 8 | PUBLIC TRANS, HOTELS & RESORTS | $132,131.8 | $109,124.7 | $23,007.1 | 21.1% |
| 9 | BEVERAGES | $103,248.3 | $70,399.7 | $32,848.6 | 46.7% |
| 10 | COMPUTERS, SOFTWARE, INTERNET | $101,266.4 | $71,763.2 | $29,503.2 | 41.1% |
The following product categories led the way in terms of Dollar Growth |
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| All amounts are displayed in (000) | |||||
| Rank | Category | 2Q ‘03 | 2Q ‘02 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $329,183.2 | $269,268.4 | $59,914.8 | 22.3% |
| 2 | BEVERAGES | $103,248.3 | $70,399.7 | $32,848.6 | 46.7% |
| 3 | MISC SERVICES & AMUSEMENTS | $90,995.0 | $61,092.5 | $29,902.5 | 48.9% |
| 4 | COMPUTERS, SOFTWARE, INTERNET | $101,266.4 | $71,763.2 | $29,503.2 | 41.1% |
| 5 | AUDIO & VIDEO EQUIP & SUPP | $76,372.5 | $47,534.0 | $28,838.5 | 60.7% |
PRODUCT CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
| Cable Share | Broadcast Share | Syndication Share | |||||||
Category |
2Q ’03 | 2Q ’02 | + | 2Q ’03 | 2Q ’02 | - | 2Q ’03 | 2Q ’02 | - |
| Sporting Goods | 43.9% | 28.0% | +15.9% | 54.2% | 69.5% | -15.4% | 1.9% | 2.4% | -0.5% |
| Office Machines, Furniture & Supp | 40.6% | 24.8% | +15.8% | 49.3% | 62.6% | -13.3% | 10.1% | 12.6% | -2.5% |
| Toiletries, Hyg Gds, Skincare-Men | 36.0% | 21.0% | +15.0% | 52.8% | 66.9% | -14.1% | 11.2% | 12.1% | -1.0% |
| General | 36.4% | 25.3% | +11.1% | 61.4% | 71.6% | -10.2% | 2.2% | 3.1% | -0.9% |
| Beverages | 29.3% | 22.3% | +7.0% | 63.5% | 70.7% | -7.2% | 7.2% | 6.9% | 0.2% |
| Games, Toys & Hobbycraft | 59.9% | 54.1% | +5.8% | 35.4% | 37.1% | -1.6% | 4.7% | 8.9% | -4.2% |
| Horticulture & Farming | 35.2% | 29.8% | +5.4% | 54.6% | 55.0% | -0.4% | 10.2% | 15.3% | -5.0% |
| Hsehold Furnishings & Access | 42.9% | 38.5% | +4.3% | 53.3% | 54.8% | -1.5% | 3.8% | 6.7% | -2.9% |
| Audio & Video Equip & Supp | 43.8% | 39.8% | +4.0% | 49.3% | 52.4% | -3.1% | 6.9% | 7.8% | -0.9% |
| Prepared Foods | 36.8% | 32.9% | +4.0% | 51.8% | 51.9% | -0.1% | 11.4% | 15.3% | -3.8% |
| Ingredients, Mixes & Seasonings | 31.0% | 27.4% | +3.6% | 57.8% | 60.2% | -2.4% | 11.2% | 12.4% | -1.2% |
| Restaurants | 23.7% | 21.5% | +2.1% | 68.8% | 69.3% | -0.5% | 7.5% | 9.2% | -1.7% |
| Dairy, Produce, Meat & Baked Gds | 36.2% | 35.0% | +1.2% | 52.8% | 53.8% | -1.0% | 11.0% | 11.2% | -0.2% |
Source: CAB compilation of CMR Data
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.